Strategic Process for Site Planning

Real estate site selection can be a complex web of evaluating store attributes within a potential store trade area. The process utilizes both a science and an art to the overall selection process combining a number of factors that weigh on the viability of the location. Complicating the process is that each location has its own special attributes, which makes site selection more directional in nature as opposed to a cookie-cutter process. That being said, here are some key attributes that should be considered in the overall evaluation:

Traffic Counts – While these are clearly site specific (think of the difference between a rural site and an urban site), analyzing the traffic counts will help offer a predictability of volume. The key is to understand what the potential traffic patterns are for the site before one can look solely at traffic counts. If a road carries a number of cars, but that road does not feed well into the site, the traffic counts may be misinterpreted. Understand the natural flow into the site before assessing the traffic counts. One way to gain some perspective on how traffic counts mirror volumes is to compare existing site volumes with their traffic counts. Many operators jump right into new site selection without looking back at existing sites and creating a model based on their geographic areas. This may give you a more reliable predictive model for your future sites.

Population Counts – Population count is the next logical indicator for your location. Not only do you want to look at the population count as it stands today – and is it enough to support a site – but also how has it been trending. Positive growth indicates a viable marketplace while negative trends may raise a red flag. In addition, gaining a better understanding of the ethnicity and socioeconomic trends in the trade area will offer a better snapshot into the merchandising mix that should be presented at the site.

Seasonality & Geographic Nuances – Determining whether the site is seasonal or not should factor into your analysis. Operators shouldn’t necessarily shy away from seasonal type stores but rather not be surprised by them after they open. Closely related to seasonality would be a trade area driver – i.e., a mall or theme park – that may positively or negatively impact your store’s performance. Monitoring these outside forces will tighten up your model. In addition, look for the non-seasonal enhancements or barriers to your site. A river that bisects your trade area, for instance, will effectively cut your traffic to the store no matter how close in proximity the homes are. Even certain companies can impact your site. A large manufacturing facility that releases a number of employees at the same time can cause bottlenecks in the traffic flow that will cause potential customers to avoid the area at these peak times.

Visibility – This may be more anecdotal than the other attributes but should still be a consideration. Judging whether the site is easily viewed from afar as opposed to a site that is hidden by overgrown trees should be a factor. Driving the site from all four directions allows for the owner to gain the perspective of potential customers as they approach the location. Other considerations would include that speed of the traffic as it approaches the potential site. If the traffic flow is traveling at too great a speed or drivers are distracted due to complicated traffic patterns, the opportunity to notice your location is diminished.

Competitors – Obviously, understanding the competition within the trading area is critical. I would approach this competitive evaluation in a three-fold fashion: a) gasoline, b) convenience store, and c) quick-service restaurants. Look at the competitive landscape in degrees of competition – meaning, some competition has greater negative impact than other competition. Ranking your competition based on this impact for all three categories will paint a more holistic overview. Keep in mind, that some competitors may impact only the gasoline while others may have a greater impact on convenience product sales. With the c-store industry creeping further and further into food-service, mapping the quick service restaurants in the trade area will give you a better indication of the viability of your food-service operation.

Location – Location, location, location. There are many factors that come into play when picking the best location. Is it a premier corner? What day part side of the street is the site? Is there easy ingress and egress in and out of the location? Are there divided highways in front of the location that make access more difficult? Is this an inside lot location and not even a corner? What is the length of the property frontage? There is a myriad of considerations for the actual site location that need to be evaluated in the context of the other attributes.

Let’s face it; there are a number of variables that come into play. While one cannot be certain that accurately depicting all of these attributes into a real estate site evaluation model can guarantee success, it will at least put you in a better risk aversion position. That is the science of it.

I have been around the block long enough to know that some stores simply defy their science and just work. The art of site selection is far harder to quantify than the science. While those stores are the anomaly, evaluating new locations by putting their attributes through the litmus test above, helps minimize the downside risk of opening an under performing location.

SEO Insight: Dig Into The Benefits Of Using Sub-Domains

Basically, a domain name is any name registered in the DNS or in simple words; it is your web address. Sub-domains are part of the larger domain and part of the main website, but considered as the separate entity by the search engines. They play a vital role in boosting the overall ranking of your website and help you make your brand image among the customers. These are very important from the SEO point of view and if you have no idea about them, so, take a look down on the points that help you understand the purpose and main benefits of using them for higher ranking of your website.

  • Insert Keyword Into URLs: Sub-domains give you the opportunity to add hard-to-rank or any of your important keyword into your URL, so, the search engine can crawl it separately that further boost up its ranking. This is the best thing for your search engine ranking and you should opt for this option.
  • Improve User-Experience: Poor user experience means high chances to lose customers and therefore, it is important to take as much step as possible to improve it before it’s too late. Sub-domains help a lot in improving the user experience by making it easier for visitors to reach a particular page with no hassle.
  • Gear Up Your Search Ranking: Search Engines crawl sub-domains individually and this may help to increase the ranking of the particular page and keyword better than before. Therefore, investing your time in creating them is not a bad deal at all.
  • Grow Niche Authority: Sub-domains also help you create a particular niche authority that brings in a lot of traffic and benefits to your doorway. Also, it helps to beat the competition in a smart way and win the faith of the customers.
  • Local Optimization Of Each Page: Sub-domains play the main role in local optimization of each and every page, as it helps you target particular city and the local area and improve ranking better than before.

All the above benefits make it clear that sub-domains are very much helpful and you should use them for the better ranking of your website. You shouldn’t hesitate to invest your time and money in it as it gives you so many benefits and helps you hit the high-rank goal like never before. Any company that handles your web designing work may help you understand it in a better way.

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Alimony, Support and Division of Assets Explained in Pennsylvania

Spousal Support

Spousal Support is available to a married spouse, when the couple resides in separate homes and one spouse earns more than the other spouse. There are defenses against spousal support and it is important to have an attorney assist you in your claim for or against spousal support.

Alimony Pendente Lite

Alimony Pendente Lite is a type of support that is limited in nature and paid to the lesser income earning spouse by the higher income earning spouse in accordance to a statutory formula until the divorce is finalized. This support was enacted to equalize the parties incomes during the divorce proceedings and allow each spouse to afford the divorce process and expenses.

Alimony

In Pennsylvania, there is not a set formula to determine post-divorce alimony. Whether or not to award post-divorce alimony payments lies within the exclusive discretion of the court. The court relies on the following 17 factors to determine whether to award post-divorce alimony.

The 17 Factors of Alimony

  • The relative earnings of both spouses.
  • The duration of the marriage.
  • The ages and physical, mental and emotional states of the two spouses.
  • The sources of income of both spouses. This includes medical, retirement, insurance or other benefits.
  • The expected future earnings and inheritances of the two spouses.
  • The degree to which one spouse has contributed to the other spouse’s education, training or increased earning potential.
  • The degree to which a spouse will be financially affected by their position as the custodian of a minor child.
  • The standard of living of the spouses established during the marriage.
  • The relative education of the parties. This also considers the amount of time it would take for the spouse seeking alimony to acquire the education or training necessary to find employment.
  • The relative assets and liabilities of the two spouses.
  • The property each spouse brought to the marriage.
  • The degree a spouse contributed as a homemaker.
  • The relative needs of the two spouses.
  • The marital misconduct of either of the spouses during the marriage.
  • The federal, state and local tax consequences of the alimony.
  • Whether the spouse seeking alimony lacks sufficient property to provide for their reasonable needs.
  • Whether the spouse seeking alimony is incapable of supporting themselves through appropriate employment.

[1] Title 7, Pennsylvania Code, §6102.

Division of Assests

In Pennsylvania “marital property” means all property acquired by either party during the marriage and the increase in value of any non-marital property acquired. However, marital property does not include:

Veterans’ benefits exempt from attachment, levy or seizure pursuant to the act of September 2, 1958 (Public Law 85-857, 72 Stat. 1229), as amended, except for those benefits received by a veteran where the veteran has waived a portion of his military retirement pay in order to receive veterans’ compensation.

Property to the extent to which the property has been mortgaged or otherwise encumbered in good faith for value prior to the date of final separation.

Any payment received as a result of an award or settlement for any cause of action or claim which accrued prior to the marriage or after the date of final separation regardless of when the payment was received.

Property acquired prior to marriage or property acquired in exchange for property acquired prior to the marriage.

Property excluded by valid agreement of the parties entered into before, during or after the marriage.
Property acquired by gift, except between spouses, bequest, devise or descent or property acquired in exchange for such property.

Property acquired after final separation until the date of divorce, except for property acquired in exchange for marital assets.

Property which a party has sold, granted, conveyed or otherwise disposed of in good faith and for value prior to the date of final separation.

Pennsylvania states that the increase in value of any non-marital property acquired pursuant to subsection shall be measured from the date of marriage or later acquisition date to either the date of final separation or the date as close to the hearing on equitable distribution as possible, whichever date results in a lesser increase.

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Organic Hair Salon

This hair salon is one that uses products that are natural-based with no synthetic chemicals. In the United States in order to call the salon organic it has to be certified by the United States Department of Agriculture (USDA) to qualify as organic. The products are safer for a person’s hair because they do not have any chemicals that can damage your hair. These salons are Eco-friendly and are becoming more popular in the United States.

The products that are used in these salons must also be organic certified and includes any dyes, styling products, conditioners, and shampoos that the salon uses.

Even though the organic hair salon offers their customers healthy beauty services with a smaller amount of exposure to products containing chemicals there are some disadvantages with visiting this type of salon:

  • They are more expensive both in services provided and the products they sell
  • The organic products can also be shorter-lived and less effective
  • Many times the hair dyes used are not as potent so their effects can lose color quicker
  • Although the products are organic they can also trigger allergies in people like the synthetic products.

Because using organic hair products are more expensive there are some unsavory people who advertise that they offer hair services that are organic even though they do not properly supply them. Even though they are certified this does not protect customers completely from hair salons that use this practice. Before using an organic hair salon it is best to do a back ground check on their claims to make sure that they are legit. One way to help ensure that the salon is really using organic products is to learn about the qualities and types of popular organic hair care products. If the salon has products on display that are not organic are usually not real organic hair salons. Learn to read the labels so you can spot ingredients that are not organic.

Types of organic hair care product

  • Organic shampoos-these products make use of ingredients found in nature and herbs to help create a blend that will help to remove the excess dirt and oil from your hair. Most of these shampoos contain herbs that will leave a clean scent and remove the dirt and oil form every hair follicle. Some of the herbs used can include aloe Vera, rosemary, and peppermint. All of these are noted for their cleaning action and ability to nourish your hair.
  • Organic conditioners-this product is made with natural materials that help to cleanse and nourish your hair. Often they are made using rosemary, honey, mint, and other essential oils and herbs.
  • Organic hair spray-the common ingredients include extracts, water, and oils.

Dog Flu Symptoms And Treatment

This a short information about dog flu symptoms and treatment.

Canine Influenza, otherwise called canine flu, was initially seen in the USA in 2004 in racing greyhounds in Florida. The CIV H3N8 strain has now spread to over 38 countries and generally happens in the canine population. Genetic analysis indicates that the virus is closely associated with equine flu, also as greyhounds and race horses frequently are around the very same racetracks, speculation is that canine flu evolved in the equine virus and jumped from horses to dogs.

In 2015, an epidemic of a new breed of dog flu appeared. This breed known as CIV H3N2 is of avian origin rather than linked to this earlier CIV H3N8 virus.

Dogs of any age may be affected, and since the viruses are comparatively new, there’s little to no natural immunity from the canine population. Virtually all dogs who are exposed to the virus become infected and almost 80% show clinical signs of disease. The virus is extremely contagious, but mercifully has a very low mortality rate. There’s no “season” for this, and it spreads year round. Dogs greatest in danger are those bundled together, the very young, the very old and also the immune-compromised. The disease doesn’t affect humans.

The virus spreads through respiratory secretions (e.g. Mucous and saliva) and infected objects and surfaces (e.g. Noodle surfaces, water, food bowls, collars and leashes). Folks also distribute it going between infected and uninfected dogs with no appropriate hygiene or precautions.

Indicators of canine flu follow along one of two paths, severe or mild, with the gentle kind being the most frequent. Symptoms are usually found within 2-3 days of disease. The gentle form contains: Soft, moist cough which lasted for 10-30 times, Dry cough, such as kennel cough, Loss of desire, Lethargy, Sneezing, Discharge from eyes, Runny nose, and Thick discharge from nose.

Treatment will be based on the symptoms that your dog is introduced. Antibiotics may be prescribed to combat any bacterial infections existing. Anti-inflammatories might be awarded for fever, swelling and pain. Fluid treatment is given to all those dogs that are very dehydrated. Other medicines may be prescribed based on the additional symptoms present. Hospitalization may be required in more severe cases. Fatalities have just been reported with the beginning of pneumonia, however, the speed is less than 10 percent of dogs that are affected.

Boosting the Dog Immune System

Boosting your pet’s immune system helps accelerate the recovery from dog flu, in addition to preventing further afield. It is the work of the immune system to secure your pet’s own body from cells infected by bacteria, a virus, fungus, or parasites. The immune system also filters out toxins and retains cells powerful enough to fight dog illness like the dog influenza. When the immune system is weak, micro-organisms comprising infections and toxins can pass via the immune cells that are immune.

The most effective methods to enhance the immune system include fundamental nutrition and nutritional supplements. A puppy who eats entire foods free of substances and additives and allergens like wheat, soy, and corn may have higher health than a puppy that has a bad diet. Your pet’s diet ought to be rich in organic ingredients which mimic what he’d consume in the wild and also the food needs to have a high moisture content.

1 approach to help your pet remain free of the flu would be to vaccinate him against it. Vaccines have now released vaccines against the two canine flu viruses. Flu vaccines aren’t a guarantee that your pet will not catch the illness, but when a vaccinated pet doesn’t go down with influenza, it’s typically not as severe as it is in puppies which are unvaccinated.

Could puppies catch flu from people?

Diseases that leap from animals to humans are known as zoonoses. However, there’s also the possibility of diseases like influenza, to maneuver out of people to animals. These are known as reverse zoonoses.

Reverse zoonoses is not very well known, and it is not very common.

We are aware that ferrets, and sometimes cats, can catch flu from individuals, but there’s less evidence of puppies doing this.

Can people catch flu from puppies?

In accordance with the Centers for Disease Control and Prevention, there is no evidence of transmission of canine flu from dogs to humans. There really have been no documented instances of an individual catching flu in their puppy.

Preparing for Cyberspace

While cyber security is an important issue for boards, it has not always been top of mind. Because a major corporation like Equifax had a breach in its IT system, many companies are rethinking how to secure cyber security.

Boards around the world are examining the Equifax case to determine how to best secure their organizations valuable information stored in their IT systems. So who is responsible? Since the CEO has stepped down, it is apparent he was being held accountable. However, where was the board of directors?

In today’s world of cyberspace, corporate boards have to think about more than governance, CEO compensation and strategy.

As it stands, it is in the board’s best interest to ensure the company is not exposed to debilitating risks. Companies have workplace safety standards and sexual harassment policies to mitigate lawsuits. They even have disaster recovery plans in the event of natural disasters or occurrences like the World Trade Center plane crash. These plans and policies are in place to keep business running smoothly and perpetually. It protects customers and employees.

However, with sophisticated computer hackers around the world, it is no news that computer systems and valuable information can be breached and stolen. There are hackers who breach computer systems as a business. They ask for ransom in the amount of tens of millions of dollars. If it is not paid, they threaten to release the companies secure information, which sometimes could contain private email communication from top executives.

While many enterprises as large as Equifax may have disaster recovery plans for their physical operation, they may not have the same plan for cyber breach. The disaster recovery policies would include immediate action steps based on size of the breach, who made the breach, what information was taken, were company smart phones breached, what to communicate to employees, the public and shareholders as well as other important factors.

In some cases, it may make sense to inform the FBI. In other cases, it may be better to pay the ransom. The challenge with calling the FBI is that the hackers could be in countries like Russia. In Russia, the FBI may not pursue them. Why? Because the Russian government is always looking for good hackers. If the FBI exposes the hackers in Russia, the government may hire them, which can present long-term problems for the US. When it comes to paying ransom, it’s tricky. If you pay, they may hack you again as though you are an ATM machine. If you don’t pay, they may expose confidential information. These are also the kinds of challenges that directly involve the board.

What’s most important is that the board is talking about cyber security before there is a problem. There should be constant audits of the cyber security system to mitigate any risks. In addition, as a board, they should hold the CEO accountable for that security. Furthermore, there should be clear policies to guide the board and the executive team on how to handle the various moving parts in a delicate situation. Boards with disaster recovery plans and high accountability with the CEO are more likely to be forward thinking about cyber vulnerabilities and proactive about updating the security system.

Bring Your App Business on the Right Track

Every entrepreneur seeks to know the secret recipe for success. What strategies are made to increase the conversion rate? What are the exciting ideas that can be implemented to make the company grow? It is super strategies that create opportunities for a company. There are always some brand new ideas that you can implement to grow your business. However, not all the existing tricks will give your business a boost. It is only when the right strategies are followed at the right time and the right place that you end up having a revenue-generating business.

If you have an app business, here are 5 strategies you can follow to make sure that your business climbs the ladder of success. Let’s take a closer look:

1. Know the Purpose

To start with, in your mobile app business, it is vital to know the purpose behind the creation of an app and the audience for whom the app is created. The advantages and the true value of the app shall not be confined to the number of features it has and rather on how the user experience is. One of the most significant factors in creating compelling apps is close collaboration among developers, the quality analysis team, and designers.

2. All About Planning

It is the business plans that earn you profits. Only with clear objectives can you come up with the most suitable solutions required by customers. When it comes to creating successful apps, it definitely requires sharp focus. The complexity of a mobile app can be huge but fundamentally, an app must be designed by having an understanding of the real world. Moreover, to come up with engaging apps, it is also important to identify the exact expectations of users. So you see that accurate planning is vital for creating successful apps.

3. Choose Your Platforms Wisely

A significant part of sales depends on how you reach out to your target audience and you basically have to connect with them in the best way possible. Unlike websites, mobile applications are designed for various platforms. These days, there are multiple devices and multiple vendors. For instance, most smartphone users make use of iOS devices and others go for iPhones. Thus, the process of app development completely depends on how customer engagement can be carried out on different platforms.

4. Cross-Check the Intuitiveness of the App

Do you think that the app that you design will help in making your client’s life easier and happier? Once you design an instinctive app, it can end up giving an amazing experience to its users. Apart from integrating notable UX designs and streamlined functions, it is equally important to check whether an app is responsive enough and provides suitable performance to cater to the needs of the user. Also, ensure that the app is free from bugs.

5. Promote Your App

Promotion plays an integral role in boosting your app business. One of the most significant factors behind the popularity of an app is the way it is promoted. Adequate promotion of an app through reviews, ratings, video teasers, recordings, and social media posts helps to create a buzz among the target audience.

When it comes to the app business, the competition is stiff and if you fail to follow the right strategies, you may end up causing your app to lose its visibility among an extensive range of audience. So, follow the sure-shot strategies stated above and ensure the success of your app.

Maintaining Healthy Relationship With Office Colleagues

As an employee, you will be spending maximum hours of a day at the workplace. In a professional world, as contacts expand, it is equally important to build a good relationships with co-workers. Since company environment will always be a mix of people from various backgrounds, getting along with all of them can seem a herculean task. Employers today want individuals who are good at building relationships, communicating efficiently and gel well with the team. Here are ways using which you can build healthy relationships with colleagues and develop better association with them.

Learn more about your colleagues

Get to know more about your colleagues by asking them about their dreams and values. You can have open conversations with them during coffee breaks and learn about their background, knowledge or skills they own. Observe what type of conversations they prefer and encourage sharing of new ideas in the group. Invite them for a team lunch or an outing to build the right camaraderie and foster relationships.

Have mutual respect

When you are working in a team, allow every member to share his/her thoughts on a particular topic. It shows that their opinions are given the same value as much as of others. This facilitates creativity among the members and helps to build strong relations right from the root as a courtesy is expected to be followed.

Communicate effectively

Be professionally honest and positive when you talk to others. Even if you are pressing a point during discussion, be ready to listen to what others want to say as they might bring out a different perspective on the topic. Never have a ‘know it all’ attitude or be arrogant in front of co-workers. Also, if you have initiated a discussion, encourage others to participate in it.

Be a helper

It might happen that a colleague is staying beyond the work hours or showing up early to complete a project. You can try to help him/her in ways that are possible without jeopardizing your own assigned task. If you are a giver, then there will be greater chances of receiving help when faced with a problem. This is one of the most appreciated qualities in an employee and goes a long way in building successful relations.

Avoid being part of a group

One should try to mingle with all employees at the workplace rather than sticking to only people who fall in your age group. Do not be consistently with people who are in your vicinity or have similar interests. Try to branch out to various employees and get on a comfort level with them. In this way, you can learn more from experiences and avoid being biased. As a result, you will not feel alienated in unexpected situations.

Become trustworthy

When you start working in an organization, you are expected to deliver projects on time and even meet critical deadlines. At such times, how you manage responsibilities and handle targets would be important. You can try collaborating with other colleagues who have expertise on that subject for help. However, if due to certain circumstances you are unable to meet the target, or will be missing the completion date, communicate the same to the concerned person along with a valid reason.

Show appreciation

If you have received help from other to accomplish a task, do not forget to thank that person and give him/her due credits. Praising your colleague and speaking positive things about him/her can go a long way in building healthy relationship with fellow workers.

Connecting with your co-workers and building healthy relationships with them bring out the best in you and also give job satisfaction. Maintain a polite and cheerful attitude at the workplace. If you are on friendly terms with your colleagues in the office, then it acts as a support system, which can help in boosting your performance.

What to Look for When Buying Pearls – Top Tips

Here are some top tips for things to look for when you’re buying pearls.

Please note, there is no discussion here relating to increasing in value over time – i.e. an investment. Generally speaking, it is unwise to consider the purchase of any type of jewellery from an investment viewpoint because values can rise or fall over time.

Check to see if the pearl has been artificially colored

This isn’t, in itself, necessarily a problem. Typically though, purists will look for naturally colored pearls and they might well command higher prices.

Things that might indicate the pearl has been artificially colored include:

  • color seemingly “wearing off” the outer shell;
  • a very dark core (indication of possible irradiation to change colours);
  • a very visible stratification of colour change on the inside of the pearl.

The final two above assume your pearl has a drill hole that you can look into with magnification.

Examine the regularity and symmetry of shape
Tiny irregularities of shape can be seen or felt – and that’s typically a good sign.If your pearl is perfectly round and perfectly smooth over its surface, then you’re probably looking at an artificial not natural (whether wild or cultured) pearl made from synthetic materials.

However, even if you have a real pearl, remember that significant deformations and irregularities may (or should) reduce the value if they’re particularly evident or severe.

Look at the lustre

Peals may vary in both body colour (their background colour) and their overtones (a surface shimmer of colour). Some may not have an overtone and that is not a problem. A lot will depend upon your own colour preferences.

However, this is very difficult to describe but look for pearls that gently shine. If they’re a dull matt finish it might indicate that there has been some damage (e.g. poor cleaning techniques with acid) that has taken the lustre off.

That can hugely reduce both value and appearance.

Read the advertisement’s wording carefully

Terms used in some pearl advertisements which may mislead (intentionally or otherwise):

Pearls from Japan“. That phrase would be true for pearls farmed in say China, shipped to Japan and then sold-on from there. Look for “farmed in Japan” to be sure – if that’s what you’re looking for;

Certified“. By whom? To what recognized standards? Remember, a label attached to your pearls means nothing if it’s just the seller’s.

Real pearls“. That should exclude synthetics but it’s ambiguous in terms of whether your pearls are natural (i.e. found in the wild – which is VERY rare today and they’re very expensive too) or cultured.

AAAA Grade“. Gradings are not standard across the globe or universally recognized. Trust some of the other tips on this page and your own common sense.

Price

Typically, if all other things are roughly equal, from most to least expensive pearls run:

  • natural/wild (sea);
  • cultured (sea);
  • freshwater;
  • synthetics.

If you see cultured pearls advertised at a price close to a set of essentially plastic ones, then something’s gone wrong and you should be sceptical.

Summary
  • If you have any doubts, you should contact an expert retailer for advice and guidance.
  • It might save you money and disappointment downstream.

Why Round Cut Diamond Engagement Rings Are More Expensive

Every diamond buyer wants the most sparkling stone and round brilliant cut is known as the most sparkling shapes. That is the reason why ladies prefer a round brilliant diamond as their engagement ring centerpiece. According to a study, more than 75% rings sold in the market are round cut engagement rings. Although round brilliant cut is popular than any other shape but popularity is not the major factor that drive up the price of the stone. As a matter of fact, it takes a bigger rough diamond to cut a round brilliant diamond than any other shape. There is a higher loss of rough stone while cutting a round shape so the cost for each carat of round cut is relatively higher than any other shape. This is the main reason why round cut engagement rings are more expensive. However, the higher demand of a round cut plays a secondary role in escalating its price.

Yield of The Rough Stone

When they are mined, most of them don’t come in a perfect shape so experts try to get the most out of each rough stone they get. Fancy shapes can be extracted from an uneven shaped rough stone but a round brilliant diamond can be cut out of a properly shaped rough diamond block. There is a very simple diagram provided below showing how much amount of rough goes in vain while cutting a round brilliant diamond.

Some of the rough carry certain inclusions inside them so these diamonds receive lower quality grades and they are sold at lower prices.

Price Difference between a Round Cut and Other Shapes

Round cut are 25% – 30% more expensive than other shapes. Choosing a fancy shaped engagement ring saves the buyer over 25%. Following are the numbers showing how a shape affects its price.

The above mentioned numbers are an average prices of a 1 carat, G color diamond with a very good cut and VS2 clarity. The shape is an important when buying a diamond as it directly influences the price. According to a study, almost 30% of all engagement rings are created with fancy shaped diamonds.

Today’s round brilliant cut diamond has 58 facets including the culet. On the top part of diamond, it has 1 table facet, 8 bezels, 8 stars, and 16 upper girdle facets. On the bottom part, there are 16 lower girdle facets, 8 pavilion facets, and 1 culet.

These 58 facets acts like an optical prism so the round shape gives more sparkles than any other diamond shape. This is why every 3 out of 5 ladies prefer round diamond engagement rings. Round cut is the classic shape of a diamond. Centuries have passed but its demand is still high. This is evergreen shape of the diamond.